The ROI Lie: Why Transformation Fails and What to Measure Instead
Drawing on real-world executive experience and insights from The ROI Lie, Ilana challenges conventional approaches to evaluating transformation success. Through compelling stories, practical frameworks, and audience reflection, she reveals why promising investments stall, how organizational attention and capacity shape outcomes, and what leaders should measure to turn ambitious strategies into lasting results. Participants leave with questions they can apply to their next major investment or transformation decision.
- A practical way to recognize the hidden costs that derail transformation, including decision delays, competing priorities, and capacity constraints.
- A framework for evaluating investments beyond projected financial ROI to include organizational readiness and execution capacity.
- Three questions leaders can use immediately to determine whether a transformation initiative is positioned to deliver lasting value.




