I’m the co-founder of Affect Group, an international California-based performance marketing agency, with over 20 years in digital marketing.
I’ve been working with global brands including PepsiCo, Mastercard, LEGO, Mercedes-Benz, L’Oreal and Coca-Cola, managing multi-million-dollar advertising campaigns.
I’m an Effie and Shorty Awards jury member, a speaker for Vistage business leaders, and a digital marketing mentor at Alchemist Accelerator.
My talks focus on what works in digital marketing: how Google and Meta’s AI-driven algorithms are changing customer acquisition, how to build predictable sales systems, and why so much conventional marketing advice no longer works.
I combine hands-on experience, real business cases, and deep technical knowledge to help founders make better marketing decisions.