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How To Compete With Personalization
Custom quote
Workshop·Half day·In person
For CEOs and senior executives, executive peer groups, next-generation leaders, and general corporate audiences.
I deliver a talk based on my book, Personalized: Customer Strategy in the Age of AI, tailored to the company and its sector. Then, we can go through exercises on how to apply it: use cases, strategic decisions, tech/data requirements, operations changes needed
How to use personalization as a corporate strategy
For CEOs and senior executives, next-generation leaders, and general corporate audiences.
Mostly a keynote, filled with very practical examples of leaders and how to think about strategy and use technology, all framed with a structure of how to develop your own strategy
I deliver a talk based on my book, Personalized: Customer Strategy in the Age of AI, tailored to the company. Then we further discuss its implications
A sought-after advisor on digital transformation and marketing, as CMO, David guided Aetna through becoming a digitally-oriented, customer-centric brand. Recognized by Forbes as one of the “Most Influential CMOs in the World,” and by AdWeek as one of the “Top 20 Marketing and Technology Executives,” his work has attracted over 1.1 million followers. He has keynoted over 100 events around the world in his 30+ years of public speaking.
Currently, David advises top executives, working with Enterprise, PE-backed, and VC-backed companies, and is a Senior Advisor with BCG. He has also been a Professor at Harvard Business School.
His bestselling book, Personalized: Customer Strategy in the Age of AI, was published by Harvard Business Review Press. In 2025, he was named a "Power 100 AI Trailblazer" by AdWeek
Earlier, David led Digital Transformation Practices at McKinsey, Digitas, and BCG.
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